Media attention was at its peak in the Top End. Image: Grant Reynolds/FiftySix Clix.

International Entertainment Group (IEG) managing director is confident that the Milwaukee presents Terex Australian Supercross Championship will benefit from the series’ inaugural event in Darwin.

The ASX series received a major amount of exposure in the lead-up to rounds one and two at Hidden Valley Raceway last weekend, benefiting from instrumental backing direct through the government’s NT Major Events.

“Darwin was an epic ambitious dream that the Northern Territory Government believed in,” Konsky told MotoOnline.com.au. “We broke a lot barriers and can improve on the foundation we have laid for 2013.

“I wanted Australia to have its very own Speed Week and by all accounts we succeeded. As long as we make tomorrow better then we are constantly building the profile of motorcycle sport in Australia.”

Australian Supercross boasts an impressive online presence in its second year of operation under IEG, resulting in a large viewership in the online broadcasting – also available on MotoOnline.com.au – during the weekend.

“We are the first events management company in motorcycle sport in Australia to exceed 30,000 likes on Facebook,” he explained. “We are constantly on the front foot of improvement and change and we are proud to increase the profile of dirt bikes in Australia.

“We had over 7000 viewers watching our online race footage.”

IEG is investing a significant amount into television for both the Supercross and Superbikes to conclude 2013, and already IEG is in talks with NT Major Events regarding how to improve the end product next season and beyond.

“The weekend past we invested over $100,000 on TV between Supercross and Superbikes and we are equally proud of that as this is only our second season as Supercross promoters of the Australian championship,” Konsly added.

“The success of the event has led to early discussions on next year’s Darwin event which will most probably see various changes to improve its viewership and desirability.”