Yamaha Motor Australia has introduced a test bike riding initiative aimed at capitalising on the spring season and driving customers to dealerships to sample a wide variety of motorcycles.

The Time to Ride promotion invites customers to participating Yamaha dealerships via YMA’s website to book test rides on selected road registered motorcycles.

After customers have tested a Yamaha, they are invited to enter an online competition for the chance to win a $1000 gear voucher, offered once every week during the promo.

And at the end of the promotion, one customer will win back the purchase price of his/her bike. Customers will be attracted to demo bike dealers on YMA’s website by print, online, radio and TV ads.

To explain further, all Time to Ride participating dealers and their demo models are listed on YMA’s website at http://www.yamaha-motor.com.au/demobikepromo.

Customers are asked to select a bike and contact a dealer to organise a test ride.

After they have ridden the demo model, the customer is asked to revisit the website here http://www.yamaha-motor.com.au/demobikepromo/enter to write about their experience in 25 words or less.

The best entry will win a $1000 Ficeda gear voucher. One voucher will be awarded per week of the promotion. Eight vouchers are up for grabs in total.

If the demo bike customer goes on to purchase a motorcycle, the best demo bike entry will win back the purchase price of the motorcycle.

Winners will be posted on Yamaha’s Facebook site here www.facebook.com/YamahaMotorAus.

The Time to Ride offer starts on 1 September 2012 and ends on 31 October 2012.