Dubbed by many as the greatest supercross season ever, attendance at the 2011 Monster Energy AMA Supercross series, an FIM world championship, has reflected the excitement provided by the series this year.
Across the board, we enjoyed huge success this year,” said Todd Jendro, senior director of two wheel operations, Feld Motor Sports.
“We expect to build on the greatest season ever as we prepare for the highly anticipated 2012 Monster Energy Supercross season.”
The series hit record numbers, with overall live-event attendance up five percent from 2010, bringing the yearly total to 775,000 fans.
More than 300,000 fans attended the pre race pit parties with 135,000 fans taking advantage of the Monster Energy Pit Pass recycling program, driving pit party attendance up 32%.
“The enthusiasm of Monster Energy Supercross fans really hits home for us,” said Bruce Stjernstrom, Monster Energy Vice President of Sports Marketing.
“Our pit activation lets us interact with our customers and the Monster Energy can recycling program supports our local retailers. To top it off, Monster Energy riders Ryan Villopoto and Broc Tickle won two of the three championships!”
The series also saw a 24 percent increase in TV ratings, with Australia recording a 66 percent increase, besting NFL playoff coverage. THis is no doubt in part due to our own Chad Reed fighting all the way to the finish for the championship.
Fans can purchase tickets to the 2012 Monster Energy Supercross championship online atwww.SupercrossOnline.com or at Ticketmaster outlets.