Ducati Motor Holding president Gabriele Del Torchio (left) spoke about Ducati's 2010 results at EICMA this week.

Ducati Motor Holding president Gabriele Del Torchio has announced positive commercial results with further confirmation of the Italian manufacturer’s stable footing during a difficult period for the industry at the Ducati press conference event held in Milan at EICMA 2010.

Ducati launched its exhibition of new models at EICMA’s 68th Milan International Motorcycle Show held at the Fiera Rho from 4-7 November, and Del Torchio used the occasion to speak of the Italian manufacturer’s commercial results.

“2010 has been a year of great opportunity for Ducati and despite the difficult market environment, we have seen our market share double in the last three years, from 4.3 percent to 8.6 percent.,” he commented.

“By the end of 2010 we expect a sales growth of six percent compared to last year, a growth that is testimony to Ducati’s capacity to react, even during a contraction in the market.”

“Essentially, we owe this to the creation of specific strategies within our 2007-2010 industrial plan. We continue to base the pillars of our strategy on loyalty to our mission: To be specialists and segment leaders in the sport bike sector, while working with determination on the development of highly innovative new products.

“This mission enables us to expand into new market segments like the Diavel, which we unveil here at EICMA.”

Del Torchio went on to speak of the engineering quality of Ducati motorcycles.

“Engineering quality and excitement quality are key elements of our development process,” he explained. “The engineering quality of our product has grown significantly over the last three years and now positions us at the apex of European industry.

“The excellent excitement quality, increasingly important in this competitive environment, is demonstrated by the unmistakable Italian style of our bikes and by their performance which delivers enhanced enjoyment and safety for our customers, whether on the road or the track.”

To check out the 2011 Ducati range, click here.