World Superbike promoter Infront Motor Sports has revealed the next development phase in its thriving Facebook penetration project.

Following the launch of a special dedicated Superbike World Championship Facebook profile at the end of February, now comes the introduction of a new ‘SBK likes Official Fans’ strategy.

The significance of this new project is to recognise the force of a large and increasingly widespread online community that is closely linked to the world of SBK.

The main aim is to bring together Superbike fans from all over the world by creating a ‘meeting-point’ inside the circuit through the Facebook community.

As a result fans will be able to embellish the official Facebook page with all the videos and photos they have taken during the Superbike events – this helps to make fans feel they are up close and personal with the Championship itself and allow them to experience their passion live.

The first opportunity to participate in the new SBK likes Official Fans initiative will be at the Imola Round of the championship on 24 September.

Taking part couldn’t be easier. All you have to do is buy your ticket for the Acque Minerali grandstand at the Imola Round and show up at the entrance with the printed voucher from facebook.com/sbkofficial.

Fans will receive an SBK Limited Edition Cap, which allows you to take your place in the grandstand and follow your heroes from the dedicated area. You will then have an opportunity to make videos and photos that you can share with the entire SBK Facebook community.