Bell Helmets press release:

It is with great pleasure today that we announce Cassons Pty Ltd is now the exclusive Australian distributor for BELL Motorcycle and Bicycle Helmets.

“As Australia’s leading distributor in apparel and protection with a particularly rich history in the Helmet Industry, we look forward to working with Rob Cassen and his team to further develop and grow the business in Australia for both our Motorcycle and Cycling divisions.

The Australian market is one of the most diverse in the world and we are excited to be able to offer our wide range of models and technology platforms through our partnership with Cassons around Australia”. – BELL Helmets Senior Sales Manager Gary Marquis.

“BELL Helmets have long been recognized as a market leader in the industry with one of the broadest, comprehensive ranges of product available and category leading products in all areas of riding. We are very proud to be working with a brand that is such an Icon of our industries and look forward to delivering the exciting new ranges to Australia.” – Cassons Managing Director Rob Cassen.

Along with the range that was already available in Australia, new models and graphics are being launched in July to celebrate the appointment.

ABOUT BELL: BELL EXISTS TO INSPIRE AND ENABLE THE NEXT GENERATION OF BOUNDARY BREAKERS. IT IS BUILT FROM AUTO RACING, MOTORCYCLE AND BICYCLE CULTURE. WE DON’T JUST MAKE HELMETS; WE MAKE POSSIBILITIES. BORN IN A GARAGE. FUELED BY GREASE AND WILL. GUIDED BY PURE INTENT TO ENCOURAGE THE WORLD TO LIVE, RIDE, DRIVE AND THRIVE. HAND-IN-HAND WITH THE WORLD’S BEST DRIVERS AND RIDERS, BELL CONTINUES TO ENABLE THE WORLD’S BEST TO BE THEIR BEST…AS IT ALWAYS HAS. BELL—ESTABLISHED 1954. PROVEN EVER SINCE.