Australian dirt bike sales increase throughout 2016
Yamaha models top motocross and enduro markets.
Source: Supplied.
A surge in consumer activity during the final quarter of 2016 generated a strong finish to the sales year for Australia’s new motorcycle market, with the calendar year result up 6.6 percent on 2015.
Australia’s motorcycle, ATV and scooter sales reached a total of 114,783 in 2016 — an increase of 7073 units over 2015 and posting the fifth-highest sales result in the industry’s history. It was also the industry’s strongest sales result since 2009.
Honda was the largest-selling brand again, holding 22.9 percent (26,276 units) of the total motorcycle, ATV and scooter market.
Close behind in second place was Yamaha with 21.7 percent of the total market (24,899).
Kawasaki was third with 9.2 percent (10,592), Harley-Davidson fourth with nine percent (10,282) and Suzuki fifth with 8.6 percent (9924).
Off-road motorcycle purchases accounted for almost 35 percent of total market with 39,710 sales. The popularity of this segment grew at a slightly higher rate than that of road bikes in 2016, with the 39,710 off-road sales for 2016 representing a 6.3 percent increase on 2015 figures.
Yamaha again led the market for off-road motorcycles, selling 30.5 percent (12,090). Yamaha was followed by Honda with 24.8 percent (9848), KTM with 17.7 percent (7023), Kawasaki with 11.0 percent (4382) and Suzuki with 10.3 percent (4081).
Top 10 combined off-road models sold (JAN-DEC 2016):
1. Honda CRF50F 2400
2. Yamaha PW50 1960
3. Yamaha TTR50E 1930
4. Yamaha WR450F 1653
5. Honda CRF110F 1483
6. Kawasaki KLX110 1433
7. Yamaha TTR110E 1194
8. Honda CRF230F 1185
9. KTM 500 EXC 902
10. Suzuki DR-Z400E 878
Top 10 motocross models sold (JAN-DEC 2016):
1. Yamaha YZ250F 855
2. Yamaha YZ450F 787
3. Honda CRF450R 757
4. Kawasaki KX450F 590
5. Honda CRF250R 589
6. Kawasaki KX250F 569
7. KTM 450 SX-F 470
8. KTM 85 SX 457
9. KTM 250 SX-F 443
10. Yamaha YZ250 406
Top 10 enduro models sold (JAN-DEC 2016):
1. Yamaha WR450F 1653
2. KTM 500 EXC 902
3. KTM 350 EXC-F 846
4. KTM 300 EXC 830
5. KTM 450 EXC 584
6. Yamaha WR250F 417
7. Husqvarna TE 300 358
8. Husqvarna FE 350 305
9. Yamaha WR250R 288
10. Husqvarna FE 501 266
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