Honda Racing has shuffled its commercial partnership structure entering the 2024 Penrite ProMX Championship in a deal that will see Terrafirma Equipment Sales follow Wilson Todd into MX1, while Boost Mobile’s high-profile backing will now extend to MX2 with Noah Ferguson.

Telecommunications brand Boost Mobile united with the Yarrive Konsky-owned organisation last season as the team’s 450 class naming-rights partner, while a mixture of alternate supporters were split across Honda’s 250 class program including Terrafirma with Todd.

Image: Foremost Media.

Todd has strong ties to the Queensland-based civil business, with an ongoing collaboration making sense as the four-time national MX2 title winner – his most recent two won with Honda in 2022 and 2023 – finally transitions into the premier class of Australian motocross.

Under the ownership of Australian entrepreneur and longtime supporter of motorsport Peter Adderton, Boost will now have a presence in both MX1 with the returning Kyle Webster, as well as in the MX2 class with new signing Noah Ferguson.

And there are commercial benefits behind that for Boost, with its exposure now stretching across two categories, despite being relegated to just one of the factory CRF450R entries. Having a bike each across the 450 and 250 pro-level classes effectively doubles potential airtime if the results match, and that has largely been seen as a positive movement behind the scenes.

Image: Foremost Media.

Of note, Boost Mobile was also across the SX1 entries of five-time champion Justin Brayton and Webster in the Australian Supercross Championship last year, but it was instead Fire Power Honda regular Dean Wilson that clinched the title in commanding fashion while being aligned with Froth – the catchy cleaning product brand that Konsky himself formed following his split with former US title sponsor Muc-Off at the end of the 2022 season.

Alongside Ferguson in MX2, Brodie Connolly has a connection with Polyflor and Alex Larwood features Froth branding. Defending MXW champion Charli Cannon – already providing direct value during International Women’s Day celebrations this month – will wear Victorian transport company SCT Logistics on her CRF, while younger brother Jake Cannon’s MXW entry has Mongrel Boots backing.

Image: Marc Jones.

It’s a model that pairs partnerships with individual bikes at Honda Racing, rather than facing the increasingly difficult task of attracting a single, highly lucrative naming-rights partner across the mammoth seven-rider effort.

Konsky has also expanded to having a pair of transporters in the paddock in 2024, acquiring Honda’s former Australian Superbike Championship (ASBK) semi from ER Motorsport following that team’s departing from the brand, which has been added alongside the existing B-double used in ProMX and AUSX.