Image: Foremost Media.

MX Nationals promoter Kevin Williams has revealed Australian dirt bike retail giant MXstore will be the title sponsor of the 2020 series.

Williams made the announcement at the store’s all-new showroom at the Gold Coast on Saturday, where a special grand opening was hosted for the public.

MXstore’s move as naming rights sponsor comes after multiple years as a partner of the series, the company taking the position vacated by Pirelli.

“We’re delighted – the guys have been partnering with us over a number of years already,” Williams stated on the Inside Dirt podcast. “Clearly the market at the moment is tight, but you look here today, there are several hundred people at a time coming through.

“They’re investing heavily [in the sport], sponsoring the AORC and Motocross of Nations – they’re well committed and they’re connected to so many brands.

“They’re a great fit for us – they’ve continued to support a lot of clubs across Australia – not only are they delivering products all around Australia, but they’re [also] supporting the sport all around Australia.”

The 2020 MXstore MX Nationals will consist of nine rounds hosted over six weekends, with the season-opener scheduled for 4-5 April at Horsham in Victoria.