Scott recently unveiled its all-new MX550 helmet at EICMA in Milan, Italy, which takes place as its new premium offering.

Brimming with innovation and shaped by years of experience, the major goal of the MX550 Helmet was to fulfil the exact requirements of athletes and consumers.

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The MX550 provides maximum airflow thanks to its unique construction. It has a huge air opening at the front, strategically placed vents and massive ventilation channels throughout the helmet that pull out the air in the back.

The ventilation was benchmarked in a wind tunnel scenario against key competitors – the MX550 significantly outperformed them.

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Scott’s mission is to protect riders’ heads, so it implemented two key safety technologies in the MX550 helmet: Conehead technology against radial impacts straight into the head, and the MIPS brain protection system against angular impacts which cause rotational violence passed to the brain.

With the combination of these two technologies, riders can worry less about being safe and focus more on the ride ahead.

Source: Supplied.

Besides ventilation and safety, a major goal was to make the design of the MX550 unique. The integrated visor and the clean lines give the helmet an outstanding and fresh look for riders to set trends left and right. The 2018 collection offers five different colourways to match different outfits perfectly.

To be available in sizes XS (54)-XXL (64), it will retail for $299.95 and is due for release this December. For more information, visit www.ficeda.com.au.