Motorcycling Australia (MA) is today pleased to announce its new media partnership with Eskimo Media Group (EMG).

The new partnership, which will see EMG take on and oversee the media and communications operations within MA, will be in place for the next 12 months.

MA CEO Dale Gilson said today’s announcement was a significant one for MA as the organisation seeks to expand its media operations.

“We are very excited with the announcement of the new partnership with Eskimo Media Group, and we are looking forward to developing the media and communications area of the organisation,” Gilson said.

“Communications is such an important part of any organisation and this shows our ongoing commitment to provide the necessary tools and resources for our State Controlling Bodies, clubs, riders and promoters. We look forward to building the partnership and working together successfully with EMG.”

EMG managing director Andrew Weiss said that his company was thrilled to join forces with an established sporting organisation such as MA.

“It is a very exciting time for Eskimo Media Group as we continue to grow and expand, and working for and with MA to help enhance all areas of its communications department is something we are very much looking forward to,” Weiss said.

“We have done plenty of work in the past couple of years in the motorcycling industry and using our knowledge and experience will hopefully help MA across a number of key important areas.

“This includes maintaining the website and all social media, event media, writing press releases and information bulletins, as well as traditional items like the e-Newsletter and more.

“We would love to hear from anyone with any feedback, thoughts and suggestions about MA in these areas, and look forward to helping enhance all areas of MA’s communications.”