Source: ASX.

Leading Australian action sports brand Unit has confirmed its ongoing support of the Penrite Australian Supercross Championship, launching the renewed relationship with a Facebook offer for supercross fans.

The Facebook offer was created to mark the sponsorship and to offer supercross fans an exclusive discount to Unit’s new website which includes the release of their new summer range plus the brand’s best sellers.

The new website www.unit.com is mobile- and tablet-friendly, offering an improved shopping experience.

“Unit is pleased to announce its continued sponsorship of the Australian Supercross Championships, a relationship that continues to strengthen by the year,” said Toby Lynch, marketing manager of Unit.

“Unit’s DNA is built around action sports and the supercross discipline has and will continue to play a large part in the brand’s future. The level of talent on home soil, along with the international riders taking part, make our domestic competition one of the world’s toughest.

“It’s exciting to see the sport reach a greater audience with the addition of Bathurst alongside the Australian Grand Prix at Phillip Island, which has proven very successful in the past. We’re really looking forward to the series’ getting started – it’s sure to be a great ride.”

Australian Supercross Promoter Yarrive Konsky said he was excited to confirm the ongoing relationship.

“It’s great that the iconic Australian brand has maintained its commitment to action sports in Australia,” Konsky said. “It’s a perfect fit and we continue to enjoy a passionate relationship.”

Rounds one and two of the Penrite Australian Supercross Championship will be held at Bathurst Showground on Friday, 10 October, and Saturday, 11 October.