Yamaha remains top-selling off-road brand through June
Honda the leading brand in year-to-date overall sales charts.
Source: Yamaha Motor Australia.
Australians purchased 53,396 new motorcycles, all-terrain vehicles (ATVs) and scooters in the first half of 2014, with road motorcycle purchases making up 40.6 percent of these sales.
While sales in the road motorcycle segment were up 2.2 percent, total motorcycle, ATV and scooter sales were down 0.5 percent compared to the same period in 2013.
Releasing the half-year motorcycle sales figures, the FCAI said Honda was the leading volume manufacturer for the period 1 January to 30 June 2014, with 12,212 sales. Honda was followed by Yamaha with 9034 sales, Kawasaki with 5341 and Suzuki with 4758.
In the 2014 January to June period, off-road motorcycles represented 31.7 percent of the total motorcycle, ATV and scooter market. The 16,903 total sales represent a decrease of 1.7 percent on January to June 2013 figures.
Yamaha was the leading brand in the off-road motorcycle market, selling 27.1 percent (4579) of the 16,903 off-road motorcycles sold. Yamaha was closely followed by Honda with 26.9 percent (4541) of sales and KTM with 15.3 percent (2587).
Honda also led the volume race in the road motorcycle market, selling 19.7 percent (4269) of the total 21,672 road motorcycles sold. Honda was followed closely by Harley-Davidson with 18.4 percent (3985) of sales. Kawasaki came in third, selling 13.4 percent (2914).
In the road motorcycle segment, KTM sales increased by 109 percent, Indian by 100 percent, BMW by 42.8 percent, Yamaha by 28.9 percent, Aprilia by 25.5 percent and Moto Guzzi by 19.4 percent.
Despite a soft overall market, Honda’s numbers stayed firm in the first half of 2014 thanks to its uncanny ability to meet customers’ demands according to Honda Motorcycles’ general manager, Peter Singleton.
“We’re delighted to remain the number one brand in Australia,” Singleton said. “By creating products wanted by customers, and offering outstanding value through our dealer network, our brand continues to grow.”
“The first half has been characterised by erratic behaviour from rival brands not understanding the customer, or the changing market conditions. This has led to a real see-saw in monthly market results.”
For Honda, many key models experienced considerable growth, including the CBR500R which skyrocketed up an incredible 86 percent compared to the same time last year.
Now looking forward to the second half of 2014 – traditionally the strongest period for Honda – Singleton predicts a bright future for the brand’s sale figures.
“With the CBR300R just around the corner, halo models like the new Valkyrie, an all-new range of Side-by-Side’s (SXS) and big changes to the CRF motocross models, we’re confident that sales success for the remainder of 2014 is assured,” he added.
“Honda is extremely proud of its number one status in the Australian market and look forward to maintaining that advantage with better product and a strong national dealer network.”
Specifically, top-selling motocross model for the motocross market was Yamaha’s YZ250F, with the WR450F remaining at the top of the enduro charts. Overall, Honda’s CRF50F has climbed to the position of top-selling dirt bike in the country to date in 2014.
Top 10 combined off-road models sold JAN-JUN 2014:
1. Honda CRF50F 1038
2. Yamaha WR450F 783
3. Yamaha TTR50 650
4. Yamaha YZ250F 594
5. Honda CRF110F 501
6. Yamaha YZ450F 487
7. Yamaha PW50 463
8. Honda CRF450R 456
9. Honda CRF250R 452
10. Suzuki DR-Z400E 450
Top 10 motocross models sold JAN-JUN 2014:
1. Yamaha YZ250F 594
2. Yamaha YZ450F 487
3. Honda CRF450R 456
4. Honda CRF250R 452
5. Kawasaki KX250F 429
6. Kawasaki KX450F 383
7. KTM 50 SX 297
8. Suzuki RM-Z450 238
9. Suzuki RM-Z250 231
10. KTM 450 SX 222
Top 10 enduro models sold JAN-JUN 2014:
1. Yamaha WR450F 783
2. Suzuki DR-Z400E 450
3. KTM 350 EXCF 280
4. KTM 500 EXC 244
5. KTM 300 EXC 199
6. KTM 450 EXC 186
7. Yamaha WR250R 123
8. Honda CRF450X 119
9. Husaberg FE 501 112
10. Husqvarna TE 300 108
Recent
