Lusty Industries and Distributors are the newly-appointed distributor of Sony Action Camera and associated channel products.

Sony needs no introduction as one of the world’s leading entertainment organisations, with integrity and heritage that spans over 60 years Sony have already been endemic is showcasing strength in the POV Action Camera market in Australia and around the globe.

“Lusty Industries have a successful proven track record building the POV Action Camera through action sports, to now partner with a company such as Sony is mind blowing,” said Lusty Industries managing director Johnny McLean.

“Sony’s new product is killer, the brand integrity is paramount and the history of Sony prove that a company of this magnitude is serious about entering the Action Sports POV market. All of these benefits plus the fact they are really cool company to work with makes it easy for us and our customers to be able to support the product lines.”

The new Sony HDRAS100VR camera that was launched at CES, Las Vegas in January is available now shipping to core dealers throughout Australia. Sony will continue to supply through their traditional channels.

A full HD Action Cam, the HDRAS100VR includes Live View Remote Control. It delivers more stunning image quality than ever before. Its all new Zeiss Tessar 170-degree wide angle lens, ultra powerful BIONZ X image processor and 18.9MP Sensor, with 13.5 effective MegaPixels in Still Image mode, will now capture all the excitement you can handle, for the first time, in eye-popping full HD.

Features

Maximum Video Modes
– 13.5M Exmor R CMOS Sensor
– Max Video Mode 1920×1080 (60p/50p)
– High Frame Rate (120p/240p)
– 13.5 MegaPixel Still Images
– Many other resolutions, ratio and frame rates (slow motion) are selectable

Stay Sharp with SteadyShot
SteadyShot image stabilisation with Active Mode that delivers stunningly smooth video even while in motion. In addition, innovative 3-way shake canceling adds electronic roll stability for even smoother video capture.

Go Big and Go Wide
Professional quality Carl Zeiss Vario-Tessar lens that gets you massive perspective in a tiny camcorder. The 170-degree viewing angle makes sure you get the extreme perspective for your extreme adventures.

16MP Exmor ‘R’ CMOS Sensor
Action Cam features a class-leading Exmor R CMOS Sensor, which results in outstanding image quality, even when shooting in low-light conditions.

Purchase details

Price: $499.00
Distributor: Lusty Industries and Distributors
Further information: www.lustyindustries.com