Chad Reed’s TwoTwo Motorsports team will be titled Discount Tire Racing in 2014. Image: Simon Cudby.

Chad Reed’s TwoTwo Motorsports team has announced that Discount Tire will become title sponsor beginning in 2014 in a multi-year agreement.

The three-year extension will see the team rebranded Discount Tire Racing, however the structure or manufacturer to be used is yet to be announced.

“Discount Tire is proud to partner with TwoTwo Motorsports as the team’s title sponsor,” said a statement from Discount Tire.

“Chad has been a great ambassador for Discount Tire and we look forward to working with him and Discount Tire Racing through many winning seasons.”

Discount Tire and Reed have enjoyed a successful relationship during the past two years which has grown from an individual sponsorship in 2012 to a title sponsorship of the team through the 2016 American Supercross and Motocross season.

“I have been sponsored by companies since I was nine years old, but I have never enjoyed a relationship with a sponsor like Discount Tire,” said Reed.

“The respect the company shows for its employees, customers and also for the teams it sponsors is second to none, and I am proud to be considered a member of the Discount Tire family.”

Reed is expected to campaign a Pro Circuit-equipped Kawasaki KX450F next year under the Discount Tire Racing banner, confirmation yet to be made by the team.