Bel-Ray has aligned with the revamped Husqvarna brand.

World-renowned global lubricants company Bel-Ray will be the lubricant of choice for all new Husqvarna motorcycles, the brand announced this week.

Husqvarna has endorsed Bel-Ray’s technology-proficient lubricants for all current and future Husqvarna models, including the recently announced 2014 model range.

Bel-Ray’s complete line of powersports lubricants will be used as the first fill and OEM recommendation on each Husqvarna motorcycle. These products include Bel-Ray’s Works Thumper Racing Synthetic Ester 4T Engine Oil, Blue Tac Chain Lube and Moto Chill Racing Coolant.

A variety of products from Bel-Ray’s extensive line of specialty powersports lubricants will also be used in the production of new Husqvarnas and recommended for all lubrication points on the machines and for further service and maintenance at the worldwide Husqvarna dealer network.

Husqvarna factory racing groups, including the Bel-Ray Factory Husqvarna Racing Team and Husqvarna racing subsidiaries, will immediately begin using Bel-Ray products in their racing efforts.

“Bel-Ray is proud to be a part of the revitalisation of the Husqvarna name and brand,” said Bel-Ray CEO Jennifer Liquori. “Much like Bel-Ray, Husqvarna has a rich history as one of the legacy companies in motorcycling.

“The synergy created by the Bel-Ray-Husqvarna partnership is founded on a common desire to provide great machines made to run better and longer by using a premium product. We look forward to great things!”

Stefan Pierer, KTM AG CEO, said he very much welcomed the sponsorship partnership with Bel-Ray.

“Both of our companies enjoy a high international profile and we need a strong partner for both production and racing support,” Pierer said. “Husqvarna and Bel-Ray are high-tech companies with a passion for racing and a strong heritage in top competition.

“Our shared passion and obvious synergies make this a very natural cooperation. We at Husqvarna very much look forward to big achievements together with Bel-Ray.”