Monza Imports will now be the sole Australian distributor for Bell Powersports.

It has been confirmed that Monza Imports will now import, market and distribute Bell Powersports products throughout Australia.

Melbourne-based Monza Imports already bring in some of the world’s leading brands, and will bring a wealth of experience and resources to the table as one of Australia’s leading distributors of motorcycle products and accessories.

Chris Sackett, Bell Powersports business unit manager, says that the Australian market is very attractive to their company and brand.

“With weather and landscape so highly conducive to both on- and off-road riding, the Australian powersports market is very attractive to us,” said Sackett. “Identifying and securing a viable marketing and distribution agent was the critical component, and Monza Imports brought us the experience, expertise, relationships and overall resources that are most critical to our success.”

John Chiodo, managing director of Monza Imports, believes Bell is a truly iconic brand with great quality product and innovative design.

“Bell is a truly iconic brand through both its storied history in power sports and the incredible quality and design innovations it consistently brings to the industry,” said Chiodo “We are thrilled to be given this significant opportunity to leverage such an influential power sports brand.”

Monza Imports will officially kick off its efforts for Bell Helmets with a booth at the 2012 AirAsia Australian Motorcycle Grand Prix Expo, Oct. 26-28 in Phillip Island.

Monza Imports will have its full range of Bell products on display over the course of the three-day product expo, initial stocks are expected early November.