Next year's A4DE will have a brand new naming-rights sponsor in Harvey Fresh.

Western Australian company Harvey Fresh has thrown its support behind the 2013 Australian Four Day Enduro (A4DE), signing on as the official naming rights sponsor.

Event organisers, the Trail and Enduro Motorcycle Club of WA, will deliver the event in the Western Australian town of Harvey from 17-20 July next year.

Harvey Fresh is a thriving local company operating a juice and dairy factory and winery offering freshly squeezed fruit juices, dairy products and fine wines.

The company currently supplies products to customers within Western Australia and the East Coast of Australia and countries in the Asian region.

With its company headquarters in the farming town of Harvey, employs over 200 workers from the local region and is a great supporter of local organisations and events.

Trail and Enduro MC Club president Mark White said preparations for the race were well on target.

“Securing an iconic Western Australian company like Harvey Fresh as the major sponsor for the 2013 A4DE is a huge boost to the Championships,” White said.

“Everyone is really excited about the Harvey Fresh 2013 A4DE and club members are working hard to ensure a great experience for all competitors and spectators.”

Harvey Fresh marketing and sales director Kevin Sorgiovanni said that the company is excited to be involved with a major Australian championship.

“The partnership between the Australian championships bringing people into the area and promoting the district and Harvey Fresh, one of the major businesses in the region, will be of great benefit to competitors, spectators and the Harvey region,” Sorgiovanni said.

The 2013 A4DE Parc Fermé will be situated at the Agricultural Showgrounds in the centre of Harvey, just 90 minutes south of Perth.