Bringing in a large non-industry sponsor will benefit not only the team, but the sport as a whole. Image: Simon Cudby.

Chad Reed and TwoTwo Motorsports have announced a new partnership with the largest independent tyre retailer in the U.S, Discount Tire Company.

Despite Reed being injured and unable to race, TwoTwo Motorsports continues to grow, bringing in a large non-industry sponsor to supercross and motocross.

Reed, TwoTwo Motorsports’ team wwner and rider Reed looks forward to a close partnership with the renowned automotive brand.

“We are very excited about the new partnership with Discount Tire, they are a huge brand,” said Reed.

“Discount Tire has a major presence in NASCAR and I am excited to be introducing them to the world of supercross and motocross.

“They are not traditionally a motorcycle industry sponsor, and to bring a non-industry sponsor to the sport is very satisfying.”

With recent successful surgery, Reed has begun an intensive rehabilitation program to ensure he and TwoTwo Motorsports are back at the track as soon as possible.