Matt Schubring has released his very own Freestyle Motocross line of kids toys.

Freestyle motocross veteran Matt Schubring, has branched into toy making, with his new line of ‘Little Schuie’ figurines.

Schubring has been one Australia’s best known FMX riders since the sports’ early days and is Australia’s longest serving ‘Crusty Demons’ tour riders. In 2004 he was the Australian FMX Champion.

Now in later stages of his FMX career, Schuie has branched into multiple business ventures, whilst still riding at the top level of his sport.

Noticing an opening for an FMX specific kids toy, he began researching international manufacturing and combined this with his own sponsors and colours to create his first toy for the market place.

“It’s been a long time in the making really to get this link of toys underway – I hope to have a full replica mini take off and landing ramp in the future and get kids as young as eight practicing their tricks and hopefully getting into FMX,” Schubring said.

“We’ve already began working on improving what we have moving forward. There’s a lot to think about, but I’m really enjoying the challenge.”

Schubring will take on the role of distributor for Little Schuie Toy Co products, with the aim of moving the toys into dealerships and stores around Australia.

All enquiries can be made via email on [email protected] or by calling 07 54 632 402.