Yamaha's all-new Y-Shop was launched online yesterday for Aussie customers.

Yamaha’s parts and accessories division has announced the introduction of its new website, Y-Shop B2C, which went live on Monday.

Y-Shop B2C, focuses on ‘Business to Customer’. This allows for Yamaha’s customers to browse and purchase online through a selection of Yamaha Genuine bolt-on accessories for motorcycle, ATV and side by side vehicles, outboard and waverunner accessories, plus all apparel and merchandise items.

The new accessory product supply processing system features a secure direct payment process via an online electronic automated system. While Yamaha will direct and manage the new website and payment processes, Yamaha dealers will maintain their profit margins.

A key benefit of Y-Shop B2C is that the customer has a choice of two delivery options, direct to a Yamaha dealership or straight to the customers door.

Yamaha have also included a pre-determined and pre-paid freight charge that you will pay upfront when finalising your order online.

So if you live too far away or are too busy to visit a Yamaha dealership, Yamaha has just made your life easy, browse, select, order and wait for the knock at your door.

To view the Y-Shop website, visit http://yshop.yamaha-motor.com.au.