Six-times AMA Superbike Champion Mat Mladin will open a new business by the name of Bike Gear Warehouse, effectively closing the doors of his former Mat Mladin Imports business and selling direct to the public next month.

Mladin will still remain the importer of quality brands including Joe Rocket, Yoshimura, Jardine, MSR, and more, but will sell the brands direct to the public at warehouse pricing according to the preview website at www.bikegearwarehouse.com.au.

The move will essentially cut out the middle man, which is the bike shops that the gear was formerly selling at for retail prices, with the Sydney-based warehouse currently undergoing massive renovations for the new venture.

Mladin’s BGW warehouse will also feature sales over their website at the warehouse prices, with all purchases over $200 receiving free shipping within Australia and New Zealand, and there will be free size exchanges.

BGW will start business on 1 July.